The Sales InstituteClarence Fisher Free Assessments
Clarence Fisher · Sales Pathfinder

Nothing happens in business until someone sells something.

  • Got sales problems?
  • Sales team not making goal?

After 50-plus years as a corporate sales trainer and sales coach, I've put all my expertise, sales tips and techniques into two practical, self-paced workbooks. They're designed to help you create your own path to sales success.

Sketch of Clarence Fisher, founder of The Sales Institute
Two workbooks · Delivered by email

Pick the path that fits you

Each eBook is a hands-on workbook you complete at your own pace. Take the free 5-minute assessment first and you'll get $5 off your workbook.

Cover of The Path to Sales Success

For start-ups & small businesses

The Path to Sales Success

$25

eBook (PDF) · emailed to you

To be successful in sales, you must know what sales activities to do, how to do them correctly and be motivated to actually do them every day. This workbook walks you through the eight critical sales activities:

  1. Find a problem people want solved
  2. Identify who's got this problem
  3. Find your target customer
  4. Create your customer awareness bait
  5. Build a winning solution
  6. Build a powerful sales message
  7. Establish your sales process
  8. Test your sales assumptions
Take the Free Assessment & Save $5
Cover of The Sales Coach's Playbook

For sales managers & team leaders

The Sales Coach's Playbook

$35

eBook (PDF) · emailed to you

To be a successful sales manager and leader, you must set clear sales expectations, spend time tracking and observing them, and help develop your team's sales skills. Ten practical modules cover the three success factors:

  1. Set expectations: Setting Expectations, Defining “Good” and The Expectation Meeting
  2. Develop talent: Observation, Talent Assessment, The 3 T's and Sales Training
  3. Drive performance: Sales Meetings, Driving Sales Performance and Sales Reports
Take the Free Assessment & Save $5